Data Sheet

Title: Inazuma Eleven
Nationality: Japan
Nº of Episodes: 127 - Episodes, 30 minutes long
3 Seasons:
1st - # 1 – 26
2nd - # 27 - 67
3rd - # 68 – 127
100 New episodes under production
Target Audience: Children from 6 to 12 years old
Sub – Target: Children from 6 to 12 years old, Boys from 4 to 5 and from 13 to 15 years old and Fans of anime in general.

SYNOPSIS

His presence at Raimon inspires Mark to try and rebuild the team
by getting Axel to join him. Everything was looking great until
Mark finds out that Axel had quit soccer due to “an incident”.

Although Mark insisted, Axel refused to play.  Then one day, out of
nowhere, they received a request for a game from the “ROYAL
ACADEMY” (EMPIRE JR.HIGH), and are told that unless they are
triumphant the soccer team will be disbanded and shut down.

What will Mark do as team captain? This is a story about a struggling soccer team
that is facing elimination, which battles hard to grow into a team that
might just shake up the World!

JOIN THE LEGEND!

Brand

The licensing strategy for Inazuma Eleven has begun with the positioning of the series in several TV channels in Spain, Italy, France and Portugal, in the same period of time, and a continuance of the series in these and new countries during the next 3 years.

For this long-duration license, they´re conducting integrated management in each business area, to maximize synergies between all lines of licensing, merchandising, television, video game, publishing, Internet and DVD, with the final goal to create the "Inazuma Brand" at an European level.

Alongside the official web of ownership, "www.inazumaeleven.tv" in several European languages, Inazuma Eleven also has an information dissemination campaign of the series that takes advantage of the new technologies, particularly social networks, creating its own Facebook fanpages, Twitter, Tuenti and YouTube, where its fans can find out all the latest news, participate in contests, and always be aware of the latest news both about the series and the entire user experience that surrounds it.

Its licensing program extends to a Pan-European level, led by the launch of the 1st game for Nintendo DS for this property, which was released to the market last January 2011 in several European countries, and has already reached a large number of units sold. The brand counts greatly in the Spanish, Portuguese and Italian market, with a clothing line, mugs and collectibles as well as key merchandise categories like back to school or trading cards regarded as one of the differentiated products of the brand which will be launched at the European level in the series at the same time as it begins broadcasting in different European countries.

Other products like toys, pvc figures, collectible stickers with album, stationery, balls, footwear, accessories for children, comics and editorial products, among others, are on the distributors shelves since September 2011, along with promotions for cakes, pastries and snacks, both in Italy and Spain.

In France, Inazuma Eleven licensed products will begin to be present for sale on the store shelves starting at the end of 2012.

Broadcasts
Inazuma Eleven began airing in its home country, Japan, in October 2008. From its first episode viewership rates exceeded the ratings of other popular series in that country, which led to TV TOKYO to program it on Prime Time.

In Korea, it aired from the fall of 2009 in the JEI-TV channel, where the program has three performances per day. In January, 2010, it began its broadcast on the animated children´s channel Tooniverse (Cartoon Universe).

In Hong Kong, Inazuma Eleven has been aired since January, 2010 through the children´s theme channel TVB. Backed up by the resounding success in its home country, coinciding with the proximity of the last World Cup 2010 in South África, Spain and Italy began broadcasting it in 2010. Currently, it is broadcast in Italy is on Rai 2 and Disney XD and in Spain on Boing and Disney XD.

Thus, we have been adding a significant number of European countries like France where Inazuma Eleven airs on Disney XD and Gulli, Holland, Belgium, Luxembourg, Ireland, Switzerland and Malta where it is broadcast on Disney XD; It being broadcasting also in Portugal on Panda Channel and in Germany it will start broadcasting shortly.

In addition, Inazuma Eleven is present in South America, in countries like Mexico on Televisa and ZAZ, Argentina on ZAZ, or Brazil, where it is aired it is airs Rede TV and ZAZ.

Merchandising
The "Inazuma Eleven" brand is strengthened by the optimization of synergies that arise between the different lines of licensing. Television, internet, publishing, video game, DVD and merchandising.

With respect to merchandising, there are over 400 references up to date in Japan and they are continuing to develop new products. The brand, whose strength lies in its theme-based global soccer, arrived in Europe to coincide with South Africa´s World Cup. The first European Countries to incorporate Inazuma Eleven´s related products were Spain and Italy due to the good position that the series already had with them.

Nowadays France is developing its Licensing Plan Promotions. Due to the success of the series “Inazuma Eleven”, Nutrexpa commits to Inazuma through a promotion with its product Phoskitos, which gives away an item that is related to the series as an added value to their product.

Toosfrit is also interested in the Inazuma´s license, inserting promotional items related to the series contained in the bags of chips. Inazuma Eleven reinforces the efforts of licensees complementing campaigns promoting their products through online communities of fans that keeps different social networks. Inazuma Eleven has fan pages with their own profiles on different social networks for each of the languages in which the series is broadcast throughout Europe with over 15,000 loyal followers to interact directly with the brand and licensed products and all a loyal community of fans who listens and thus detects trends.

Youtube is also a promotional channel of the first order in the establishment strategy of the Inazuma Eleven brand. With a premium channel that provides content for this medium, the videos uploaded to the network now have more than half a million viewers and hundreds of subscribers.

Links to social networks:
http://www.facebook.com/InazumaElevenOfficial
www.twitter.com/inazumaeleventv
www.youtube.com/inazumaeleventv
http://instagram.com/inazumaelevenoficial

Fairs

Inazuma Eleven has been presented at various fairs and international forums. Among these are:

-Forum Licencias Madrid 2010
-Forum Kazachok, Milán Italia noviembre 2010
-Forum Licencias Barcelona 2011
-Bran Licensing Europe, Londres, Inglaterra.

Marketing and Communication

The first promotional event held for Inazuma Eleven Magazine was developed with Dibus Magazine and was held in May 2010. By acquiring the magazine the client got a 20 minutes episode of Inazuma Eleven DVD as a gift. Dibus had a print run of 60,000 copies. This action was carried out in parallel with the launch of the series in T5 and Disney XD. Given the success of this strategy, Dibus wants to do the same kind of promotion with Inazuma Eleven in Italy and France soon.

Besides being present in Dibus children´s magazine, Inazuma Eleven also takes up different spaces in magazines and guides, specializing in the area of licensing, such as C for Copy, License Updates, Kazachok, Kidscreen, Guide To The Licensing World and Sweet News. El Corte Ingles and Toys "R" Us will also, incorporate Inazuma Eleven in the 2012 Christmas catalog.

Licensees

Programming

- France: Gulli and Disney XD
- Italy: Rai 2 and Disney XD
- Spain: Boing Channel (public TV) as well as Disney XD
- Holland: Disney XD
- Portugal: Panda Channel (Public TV)
- Belgium: Disney XD
- Luxembourg: Disney XD
- Ireland: Disney XD
- Switzerland: Disney XD
- Malta: Disney XD
- Germany: RTL 2
- United Kingdom: Kix TV

Broadcasts in Spain

Canal BOING!

From 20/03 Inazuma Eleven came back to Boing again (15:30 19:00 M to F), During Easter the program aired at 19:00 from Monday to Friday and on Monday, April 9 there was a mini marathon with the last 3 episodes from 11:20 (+ Rerun eps at 19:00).

The launch of the new episodes took place on Tuesday, April 10th at 15:30 19:00 and will resume regular air time at the same time slot Monday through Friday.

DISNEY XD

Monday through Friday at 13:25 and 20:05 (double episode) from episode 79 to 127. Saturdays and Sundays at 19:40 (double episode) from 79 to 127. 

"Inazuma Eleven has been one of the most viewed series since its launch premiere on Disney XD. Since the switch to the grid back to school last September 12, Inazuma Eleven is the 2nd most-watched series for Disney XD both between 4-12 s to pay TV subscribers (0 "4% Rtg) as among children 8-12 pay TV subscribers (0.84% Rtg), which constitute the core target of the channel. So far this year, the series has been seen by more than 1,512,000 individuals 4 +, of which 296,000 are children between 4 and 12 years of age (Source: Disney XD).

Germany

Inazuma Eleven achieves a share of 2´7%, beating Pokemon´s share.The series achieves a share of  4´9% among kids 3-13, beating YU-Gi-Oh! 5D´S.

Contact

Television Rights
Joaquín G. Garrido
jgg@araitmultimedia.es

Aitor García
aitor@araitmultimedia.es

Merchandising
Teresa Sánchez
teresa@araitmultimedia.es

Marta Lozano
Marta.lozano@araitmultimedia.es

C/ Estudio, 25 C.P.28023 Aravaca (Madrid)
Tel.: (34) 91 357 32 00
Fax: (34) 91 357 38 14
España / Spain